Creature Learning Visual Identity Update
Creature Learning was founded in 2017 as a learning design firm. 6 years later, I joined as it was expanding into content and consulting,
The brand already wanted to make a stand in a space with its neon palette and chunky hand drawn shapes.
In this new era and context of Creature Learning, I thought it would be smart to differentiate ourselves from and identity that seemed to pin us into a Early Learning context. I kept many of the handdrawn assets in the toolkit, but added some academic illustrations of various subject matter usually associated with higher learning and pulled back the brand color palette to 3 colors.